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Marketing mix

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The marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4Ps and the 7Ps. The 4Ps are price, place, product and promotion. The services marketing mix is also called the 7Ps […]

SWOT Analysis

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SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. A strength is a positive internal factor. A weakness […]

Marketing definitions There are many marketing definitions. The better definitions are focused upon market orientation and the satisfaction of customer needs. Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Kotler and Armstrong (2010). The definiton is based upon an a […]

Marketing Concept

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The marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do. Kotler and Armstrong (2010). The marketing concept arrived after a series of other orientations that marketing companies underwent during the 20th Century. Initially there was production orientation where […]